NVIDIA Launches Comprehensive Shader Model 3.0 Developer Kit

GAME DEVELOPERS CONFERENCE—SAN JOSE, CA—MARCH 24, 2004—NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in visual processing solutions, today announced the availability of a new software development kit (NVSDK) for 3D artists and programmers. NVSDK, led by NVIDIA’s new FX Composer tool, arms developers with a comprehensive development environment for the creation and optimization of advanced shader effects, specifically those enabled by Microsoft® DirectX® 9.0 Shader Model 3.0 (Pixel Shader 3.0 and Vertex Shader 3.0).

“The latest NVSDK gives developers the software tools they need to create and deploy advanced shader effects more quickly and efficiently,” said Mark Daly, vice president of content development at NVIDIA. “With tools like FX Composer, developers actively working with DirectX 9.0 are encouraged to push the envelope with new levels of visual effects, knowing that NVIDIA will soon deliver a high-performance graphics hardware platform that is able to exploit DirectX 9.0 to its fullest.”

Shader Model 3.0 enables developers to achieve a class of film-quality effects never before possible in real-time game rendering. NVIDIA's native support for this technology advancement in its next-generation hardware platform presents an exciting opportunity for developers, as it allows for the adoption of more flexible and natural programming methods. The results will yield a higher caliber of visually stunning games with distinct improvements in materials, lighting, and scene complexity that mirror real-world situations.

FX Composer delivers a high-powered, integrated developer environment, with unique real-time preview, shader optimization, and de-bugging features. With this tool, developers will be able to more efficiently create and tune advanced shader effects, and then simulate performance across the entire award-winning family of GeForce™ FX GPUs.

In addition to FX Composer, the NVSDK provides developers with a wealth of resources, including whitepapers, presentations, and demos. For more information or to download NVSDK, please visit http://developer.nvidia.com.

About NVIDIA
NVIDIA Corporation is a market leader in visual computing technology dedicated to creating products that enhance the interactive experience on consumer and professional computing platforms. Its graphics and communications processors have broad market reach and are incorporated into a wide variety of computing platforms, including consumer digital-media PCs, enterprise PCs, professional workstations, digital content creation systems, notebook PCs, military navigation systems and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 1,800 people worldwide. For more information, visit the Company’s Web site at www.nvidia.com.

Certain statements in this press release, including any statements relating to the Company's performance expectations for NVIDIA's family of products and expectations of continued revenue growth, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, manufacturing and other delays relating to new products, difficulties in the fabrication process and dependence of the Company on third-party manufacturers, general industry trends including cyclical trends in the PC and semiconductor industries, the impact of competitive products and pricing alternatives, market acceptance of the Company's new products, and the Company's dependence on third-party developers and publishers. Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Certain Business Risks," for a fuller discussion of these and other risks and uncertainties.

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