2013年7月31日，¥799的Redmi手機在QZone進行獨家首發，在開放預約頁面的半小時內，預約用戶數突破100萬，最終總預約量為745萬人次。約兩周後的8月12日正式開放搶購，90秒10萬台紅米售罄。

同樣平台的首發，不論季節性與價位，應有相當的比較性。
PS：在開放預約前，競猜官方售價人次已逾678萬。

預約開始23分鐘，總人次突破30萬！

Redmi Note@¥799：
• [email protected]
• 5.5"@720p
• 1GB RAM/8GB ROM
• 5M/13M camera
• 3200mAh battery

Redmi Note增強版@¥999：
• [email protected]
• 5.5"@720p
• 2GB RAM/8GB ROM
• 5M/13M camera
• 3200mAh battery

Infocus MT6592賣5888
現在大陸一堆92賣799/999的
看來desire 616會受到相當的影響了

http://shopping.pchome.com.tw/AEAAE4-A900517ED

HTC已錯失在中國建立品牌優勢的最佳時機，目前除Apple跟Samsung仍能在當地Top 10（市占率共約七成）屹立不搖外，四大金剛（中華酷聯）跟四小霸王（天歐金米）合計過半的市占率，所留下的空間其實非常擁擠。





競爭激烈促使手機銷售渠道趨向多元化，不再是只有價格號召。除卻運營商渠道，社會化開放渠道之外，為迎合中國電商浪潮，主打高配低價以造勢的次品牌如紅米、nibiru、IUNI、Elife等蜂湧而出，不但要內在，還得比外觀，更不能缺話題性。

一堆3G千元機基本上就是MTK的八核公板，5吋720p螢幕、5+13MP前後鏡頭、3000mAh電池、配置大同小異，更不乏外觀吸睛者，甭說高通S400方案的Desire 816聯通3G版¥1799裸機價缺乏競爭力，就算Infocus M320稍有價格優勢，鴻海貼牌的本質也令其成為長江之流的類山寨品牌，在中國市場僅僅是分一杯羹，無法掀起譁然大波。

Desire 816較有競爭力的應是裸機價¥1899的聯通4G版，然優勢依然有限，因為高通MSM8926的QRD公板大行其道，雖然是qHD以下（二線品牌可達720p）的屏幕、5MP相機加上2000mAh電池，但價格在¥1000元以下，幾乎是半價，可預期仍將占據大部分4G市場板塊。故而HTC雖能因低基期而有所成長，但數量上仍遜於整體市場增幅不少。

¥990 - 迪士尼Magic2／移動4G單卡／[email protected]／5.0”@720p／1GB RAM／4GB ROM／ R8MP／F2MP／2000mAh
¥999 - 中移動M811／移動4G單卡／[email protected]／5.0”@720p／1GB RAM／4GB ROM／ R8MP／F1.2MP／2500mAh
¥999 - 紅辣椒4G／移動4G單卡／[email protected]／5.0”@720p／1GB RAM／4GB ROM／ R13MP／F5MP／1900mAh
¥999 - 天語Touch 3w／聯通4G單卡／[email protected]／5.0”WVGA／1GB RAM／4GB ROM／ R5MP／F0.03MP／2000mAh
¥999 - 中興Q801U／移動4G單卡／[email protected]／5.0”WVGA／1GB RAM／4GB ROM／ R5MP／F0.03MP／2300mAh
¥1399 - 酷派K1 7620L／聯通4G雙卡／[email protected]／5.5”@qHD／1GB RAM／4GB ROM／R8MP／F2MP／2500mAh
¥1899 - HTC Desire816 ／聯通4G雙卡／[email protected]／5.5”@720p／1.5GB RAM／8GB ROM／ R13MP／F5MP／2600mAh
¥1799 - HTC Desire816 ／聯通3G雙卡／[email protected]／5.5”@720p／1.5GB RAM／8GB ROM／ R13MP／F5MP／2600mAh

PS：
HTC近期在華取得入網證產品
HTC D310w WCDMA数字移动电话机
HTC D316d cdma2000数字移动电话机
HTC D516d cdma2000/GSM数字移动电话机
HTC D516t TD-SCDMA/GSM双模数字移动电话机
HTC D516w WCDMA数字移动电话机
HTC D816w WCDMA数字移动电话机
HTC M8t TD-LTE数字移动电话机

京東手機2014年2月銷售排行

明天Nokia X將正式在中國電商龍頭京東開賣，目前預約量已經突破900萬，而Redmi Note也已來到1160萬人數....



中國聯通總經理陸益民表示，與酷派合作的首款千元雙卡4G手機K1，希望將來銷量過千萬。

百萬戰果已成昨夕黃花，千萬銷量才是明日之星，好個瘋狂又可怕的戰場，廠商請珍重，用家多慎重。

榮耀3X在3月24日的10:08啟動預約，迄今約33小時，預約人數將近752萬人。

下一支手機，我寧可買高通的手機~

以彼之道 還施彼身？Nokia X出奇制勝！



Nokia X sold out in four minutes when it went on sale in China as an online pre-order, racking up 10 million units.

千萬預約量的Nokia X在本月24日首賣，瞬間售罄。

The AOSP-based Nokia X is competitively priced at RMB599 (KRW104,000) and highly compatible with applications for the current Android OS.

Jefferies & Co.指出，該機搭載開源Android，佐以RMB599的競爭力價格，有望在中國市場撐起一片天。

We think that Nokia’s failure to make a dent in the smartphone market has been due mainly to the company’s use of its own Symbian OS in its smartphones, not uncompetitive technology. In this regard, the Nokia X is significant in that it is Nokia’s first AOSP-based smartphone. Given Nokia’s strong competitiveness in both hardware and marketing, we expect the company to increase its smartphone market share through continued releases of AOSP-based low-end smartphones. The so-called open source Android, or “AOSP“, is eating into Google’s traditional release of Android, mainly because of China-based smartphone markers.

Goolge的GMS軟體，一向是其Android手機賣點，但在中國政策跟用戶偏好在地化服務軟體的特殊情形下，缺乏GMS軟體的AOSP手機反而未受影響。

中國手機愈賣愈多，對Google並非全然好處。

知名投顧Jefferies & Co.本月份電訪數十大歐美電信商與零售商（美55%、英15%、德15%、法15%）後，提出對智機市場的最新觀點。

North American and European smartphone markets have matured. Optimism for volumes continued to increase for the second consecutive quarter. 68% of survey participants were optimistic in Feb, 48% in May, and 40% in August, but our December survey saw optimism bounce back to 58% and March continued to see strength with 65%. We believe the optimism surrounding flagship phone launches such as the Galaxy S5 contributed to the improved smartphone volume outlook rather than current sell-through. Survey participants’ optimism on pricing (i.e. belief that that smartphone pricing will come down) dropped sharply again to 18%. We believe the deteriorating pricing optimism is also due to the focus around upcoming flagship models. We believe pricing optimism is likely to increase slowly in the coming quarters as we expect white-box devices begin to infiltrate developed markets.

歐美智機市場已趨飽和，然GS5等旗艦機的上市有望帶動銷量上揚，亦須付出ASP大幅下滑18%的代價。接著白牌手機亦將逐漸擴散到已開發市場。

Samsung saw a sharp increase again after rebounding from 38% in our August survey to 55% in our December survey. 65% of survey participants in our March survey see Samsung models as the best-selling smartphone.

受訪者對GS5的大賣充滿信心。

No survey participant believed any Motorola or Blackberry device was a best- selling smartphone. HTC remained at 3% this quarter. While we believe its flagship products are well-received, the lack of scale will continue to significantly challenge the company.

Motorola跟Nokia都不被看好；HTC新旗艦機雖頗受好評，但缺乏規模經濟仍是該公司最大的挑戰

Our checks indicate that CQ1 builds have been cut from 34M to 31M. We trim our shipment estimate from 37.8M to 35.8M (about 5% below St). CQ2 builds remain stable at around 27M and we maintain our CQ2 shipment estimate of 33M. We continue to think that CQ1 and CQ2 will be choppy ahead of a strong iPhone 6 product cycle (“CQ2 a Transition Quarter Ahead of Strong iPhone 6 Product Cycle”). We are not overly concerned about recent reports about yield issues at TSMC. The ramp at TSMC is happening early than in prior years and we think that the most likely scenario is still that Apple’s launches the iPhone 6 in August.

預期Apple iPhone 6將按例在第三季發表，因此上半年iPhone出貨量應回落至3500萬支的季水平。

歐美已開發市場版圖，看來未有大改變；接下來就看亞洲與新興國家是否有出人意表的變數。