百戰天龍重出江湖囉

MasterCard International today unveiled plans to air its latest “Priceless” television execution during the broadcast of Super Bowl XL on February 5, on ABC Sports. The 30-second spot features actor Richard Dean Anderson, who starred as the lead character in the popular 1980s series “MacGyver,” and focuses on the benefits of Debit MasterCard®. It will air during the game\'s fourth quarter.

Entitled “MacGyver,” the ad finds Anderson\'s character in typical fashion: held hostage in a remote warehouse with time running out on a self-destructing bomb. Cleverly, MacGyver uses the purchases he had made with his Debit MasterCard card – everyday items at a convenience store – to free himself and escape to safety.

“While I\'ve had offers to bring the MacGyver character back to life, MasterCard had the sense of humor I felt was needed to bring the character back,” said Anderson. “The commercial really speaks to how oftentimes everyday items are truly \'priceless\' and can serve as life savers.”

\"Consumers want to be able to purchase the everyday items they need in a way that is easy, quick and convenient,\" said Amy Fuller, group head, Americas marketing for MasterCard International. \"Because the MacGyver character continues to have a presence in today\'s pop culture, we believe featuring him in a Super Bowl ad further articulates the ease and convenience of Debit MasterCard® in a manner that truly resonates with the millions of TV viewers who tune-in to the game each year.\"

The spot, which will go into general brand rotation beginning March 6, consists of the following sequence of events:

As a bomb is ticking, MacGyver struggles to free himself from a chair to which he is bound utilizing “Little Tree” air freshener.

Voice over: air freshener: $1.29 on Debit MasterCard

In the nick of time, MacGyver breaks free of the ropes and breaks through a window, only to realize he is dangerously high from jumping to safety. He notices a wire leading to the ground and quickly realizes he has a tube sock in his pocket, which he utilizes as a handle.

Voice over: tube sock: $4

Sliding to safety, MacGyver runs to a broken down truck, which he jump starts – employing a paper clip, ballpoint pen, rubber band, tweezers, nasal spray and turkey baster – and then drives away, narrowly avoiding an explosion caused by the bomb.

Voice over: little things that get you through the day: priceless

The spot culminates with MasterCard\'s traditional voiceover, “There are some things money can\'t buy…for everyday stuff there\'s Debit MasterCard,” and completes with MacGyver in a convenience store purchasing an array of off-the-cuff items, awkwardly avoiding the questioning looks of the cashier.

已經很久沒有看到


不過我們的馬爺.....老很多


還有我們最值得紀念的老皮...已經過世

http://en.wikipedia.org/wiki/Dana_Elcar

下面網站可以看到拍攝過程和成品短片。

http://kutv.com/topstories/local_story_033230739.html


更多幕後請到此。
http://www.priceless.com/film/worldpremiere.html