Silent Member
|
野村報告指出,HiSilicon在Huawei手機的採用率自2012年的幾近為零來到2013年的5~10%(70% for Qualcomm,and the rest taken by MTK in WCDMA phones)。
從基頻晶片出發,做到支援2G、3G、4G單晶片,進而再與AP整合,這是HiSilicon Kirin 910,用在Huawei高端Ascend P7跟中階的4G版榮耀3C手機!
Huawei的大戰略在犧牲終端的利益,堅持在各個級別的產品使用HiSilicon處理器,Huawei終端的大規模採購使HiSilicon持續保盈,形成良性循環,抗衡Qualcomm和Mediatek。HiSilicon背靠Huawei強大的LTE知識產權,可以對Qualcomm形成有效制衡。HiSilicon的定位主要是幫助Huawei降低成本,是和Qualcomm等芯片廠商議價的重要籌碼。
不會把半導體作為一個business。國家(扶持政策)要怎麼發展,跟我們戰略上沒有特別的聯繫。HiSilicon的定位是支撐公司自身產品的硬件架構、差異化和競爭力領先,個別芯片銷售也只是順便而為。
- Huawei副董事長徐直軍@2013年年報溝通會/Mar 31 2014
Huawei高端手機之所以採用HiSilicon芯片,主因是Qualcomm的高端芯片太貴,Huawei手機會根據性價比,開放、公平的選擇芯片平台。
- 何剛, Huawei終端手機產品線總裁
HiSilicon在手機芯片領域知名度還較低,品牌形象尚未確立,現在Huawei手機大規模採用HiSilicon,正是樹立HiSilicon芯片形象,增加品牌價值的最佳時機
- 曾韜, 資深TMT分析師
無心插柳的HiSilicon,是否因緣際會就此崛起,抑或只是甘為救援投手?
此類具基頻整合能力的廠商,在中國除了HiSilicon,後面可能還有同級的ZTE、國家梯隊級的Spreadtrum、RDA、甚至挾洋自重的Rockchip跟不甘寂寞的Allwinner!就算白皮黃骨的外商Marvell,也有題材。
預言Broadcom退出基頻市場的CLSA,當時提及Marvell縱使在Qualcomm跟Mediatek砲火之下,仍最可能處變不驚。今日野村分析師更贊聲其將一扳3G時期的劣勢,超前Mediatek,成為初期LTE勝利組。
Marvell “is ahead of MediaTek in its LTE learning curve.” Marvell has a much broader and more cost-optimized LTE SoC portfolio for mass market and midrange SKUs in the China TD-LTE market. Marvel is also better positioned in FDD-LTE versus MediaTek. We note that Marvell’s LTE solutions are already certified at AT&T (both voice and data) and Verizon (data only). While this may not impact MediaTek’s TD-LTE design wins for the China domestic market, we think this issue favors Marvell at Chinese OEMs that are looking to export their LTE handsets to Europe and North America.
- Sanjay Chaurasia of Nomura Equity Research
The cost advantage (against QCOM) could diminish when MTK migrates to LTE from 3G, at least for the initial year (ie, 2H14-1H15), in our view. In contrast to consensus, we expect MTK to experience a bumpy transition to 4G from 3G due to its cost disadvantage from the ‘LTE learning curve’.
MTK’s first-generation LTE SoC design couldn’t be optimized, and its modem die size could be 50-100% bigger than QCOM’s. Assuming that MTK’s LTE modem is 60% bigger than QCOM’s similar-spec modem, MTK’s LTE SoC die would be 24% higher than QCOM’s. In this case, MTK needs to make non-modem die sizes 40% smaller than QCOM’s similar spec chips, in order to get the entire LTE SoC chip die cost on par with QCOM’s similar spec chips. It may take the company 3-4 quarters to become cost competitive in die-size in its mass market offerings versus Qualcomm (20-30% better) and Marvell (10-20%).
We believe Marvell stands to gain share at Samsung following Broadcom’s baseband exit ($300mn-plus in annual revenues). Furthermore, we believe that Marvell is aligning its SoC roadmap to Samsung’s requirements and that over time its relationship with Samsung could become stickier.
- Aaron Jeng of Nomura Equity Research
中國4G手機的推動,高階篤定由Qualcomm獨享,而中低階究竟誰能笑傲?時間告訴你。
中國的4G智慧型手機將很快可以看到千元人民幣的時代來臨,甚至在2014年底前達到599人民幣的水準。
- Alex Katouzian, SVP of Qualcomm@Mar 10, 2014
4G手機會逐漸走向低價化,2015年中有機會看到人民幣約599元(約新台幣2,898元)的4G LTE手機。
- 張力行, Global VP and Taiwan president of Qualcomm
2014下半年五模4G手機價格將下探到600~700元,推動4G手機快速普及。
- 中移動
中移動推出自主品牌的4G手機,其目的並不是為了賺錢,而是想起到一個「市場導向」的作用,推動合作夥伴推出更多的價廉4G手機。2014年將力推手機廠商開發千元以下的中低端4G智能手機,並將在5模10頻、5模12頻的技術標準下,推動出現低至100美元的4G智能手機。
- 中移動總裁李躍@2014年亞洲移動通信大會-GTI峰會
|