HTC One(M8)發售一週之後在HTC產品僅佔0.1%，而前代HTC One（M7）開賣首週就達到了1%。而在整體Android手機陣營中，HTC占了其中8.4%。





We examined tens of millions of U.S. and Canadian Android smartphone-based online ad impressions between March 24 and March 30, 2014. Figures were then graphed based on average traffic shares observed over the seven-day study period. As the above graph shows, HTC One model users generate a plurality of total North American HTC smartphone Web traffic, with users of the One M8 accounting for 0.1% of the total. This is behind the adoption rate of the original HTC One in the first week following its April 2013 release, with the earlier model’s usage share averaging to roughly 1% on the same scale.
- Chitika Insights

經由逾4000名受訪者表示，Galaxy S5發表後，有意購買者來到歷年新高。



Our latest smartphone survey shows a surge in planned buying for Samsung, driven by the April Galaxy S5 release, with greater interest in the S5 than in any of the S-series Galaxies that preceded it. Along with the Samsung leap, interest in 'phablet' devices has climbed to a new all-time high. The March 12-28 survey of 4,109 consumers takes a close-up look at the latest smartphone trends - including customer satisfaction, OS preferences and future demand.
- ChangeWave

針對Chitika數據，HTC北美業務高層接受專訪指出：

HTC is also seeing a 250% increase in web traffic since having unveiled the One (M8), and it says more than 8 million people visited its site to watch the live video stream of the press conference at which the M8 was unveiled. Our first week of sales with one operator — with Verizon — was significantly better than the first week last year across multiple operators. With in-store availability only at Verizon Wireless and online availability at three of the four top U.S. wireless carriers, HTC’s first week of M8 sales was substantially better than M7 sales during its debut week in 2013.
- Jason Mackenzie, president of HTC America


而ChangeWave市調亦顯示，消費者購買未來新機iPhone 6的意願也較以往Apple機種為高。