香港市調公司Counterpoint Technology Market Research在2014年2月按機型排名的全球銷量榜指出，除了持續半年蟬聯榜首的iPhone 5s之外，iPhone 5c居榜眼與4S占第五，新秀紅米與小米3意外入榜，分卡7、10名。其餘五席由Samsung S4、Note 3、S4 mini、S3、S3 mini包辦。



At the global level there has been little brand diversity over recent months. However the appearance of Xiaomi on the best sellers list highlights an increasing trend – local brands moving up the sales rankings in their respective countries. It’s a consequence of commoditization of hardware and software. Provided the price is sufficiently attractive, consumers are willing to try local brands over the higher profile global brands.
- Peter Richardson with Counterpoint

They did the right thing at the right time. Xiaomi addresses a segment that has been underserved by major brands, which craves the coolness of the latest technology at affordable prices.
- Sandy Shen with Gartner

From the standpoint of processor, screen size and camera, Xiaomi's Mi3 is superior to the iPhone 5c.
- Jessica Kwee, a Singapore-based analyst with Canalys

In a mobile-phone landscape, Xiaomi’s rise to prominence is not an everyday occurrence. Whether they can rise to the next big milestone of becoming a global player is their next big challenge.
- Melissa Chau, senior research manager for client devices at IDC Asia/Pacific in Singapore.


Xiaomi is going to be a huge company. They don’t have any immediate plans for developed markets like the U.S. Instead, they are trying to be big in Southeast Asia, India and Latin America.
- Hans Tung, a Xiaomi's earliest investor and a board member from 2010 to 2013

Xiaomi is more like Amazon than Apple in price respect. It sells products as close to cost as it can -- making money on content and services.
- Lei Jun

繼台灣市場，Xiaomi手機已在新加坡市場開賣，接著更多海外市場即將上線

In expanding abroad, Xiaomi is beginning in Southeast Asia, where the Chinese diaspora gives him a head start in name recognition. Xiaomi will begin selling phones in Malaysia in a few weeks, with Indonesia, Thailand and the Philippines following shortly. We are actively looking at India, Brazil and Mexico, too.

We will continue to follow our model of online sales and mobile operator distribution while allowing ourselves to experiment with other channels where it makes sense to do so. We are constantly trying new things at Xiaomi. Xiaomi's global push to boost smartphone sales fivefold to 100 million units next year will add levels of complexity that will force the four-year-old smartphone maker to experiment as never before.
- Hugo Barra, vice president for international sales of Xiaomi.

The question is whether that approach will work overseas, in markets with lots of cheap phones and where Xiaomi hasn’t built up brand-name appeal. It likely will become more difficult as the company moves beyond countries like Taiwan and Singapore where Chinese speakers are familiar with the upstart.