以彼之道 還施彼身？Nokia X出奇制勝！



Nokia X sold out in four minutes when it went on sale in China as an online pre-order, racking up 10 million units.

千萬預約量的Nokia X在本月24日首賣，瞬間售罄。

The AOSP-based Nokia X is competitively priced at RMB599 (KRW104,000) and highly compatible with applications for the current Android OS.

Jefferies & Co.指出，該機搭載開源Android，佐以RMB599的競爭力價格，有望在中國市場撐起一片天。

We think that Nokia’s failure to make a dent in the smartphone market has been due mainly to the company’s use of its own Symbian OS in its smartphones, not uncompetitive technology. In this regard, the Nokia X is significant in that it is Nokia’s first AOSP-based smartphone. Given Nokia’s strong competitiveness in both hardware and marketing, we expect the company to increase its smartphone market share through continued releases of AOSP-based low-end smartphones. The so-called open source Android, or “AOSP“, is eating into Google’s traditional release of Android, mainly because of China-based smartphone markers.

Goolge的GMS軟體，一向是其Android手機賣點，但在中國政策跟用戶偏好在地化服務軟體的特殊情形下，缺乏GMS軟體的AOSP手機反而未受影響。

中國手機愈賣愈多，對Google並非全然好處。