研調數據先後揭露上季平板銷量。


Source: Digitimes

Digitimes在Apple財報日前發佈的報告，與Apple官方數據有別。


Source: IDC

IDC指出，全球2013年平板出貨量2.171億台，相較2012年的1.442億台，年增50.6%！已開發市場趨近高度飽和，縱使新興市場成長快速，仍拉低去年第四季的成長率。

It's becoming increasingly clear that markets such as the U.S. are reaching high levels of consumer saturation and while emerging markets continue to show strong growth this has not been enough to sustain the dramatic worldwide growth rates of years past. We expect commercial purchases of tablets to continue to accelerate in mature markets, but softness in the consumer segment—brought about by high penetration rates and increased competition for the consumer dollar—point to a more challenging environment for tablets in 2014 and beyond.
- Tom Mainelli, Research Director, Tablets, at IDC

Lenovo成長三倍，IDC看好後市。

Lenovo’s access to the Chinese whitebox manufacturing infrastructure has helped it drive more low-priced tablet products into the market, growing its share from just 1.3% in the same quarter last year. The company's strength in emerging markets, and its increased market share in adjoining markets such as PCs and smartphones, makes it well positioned to see additional tablet gains in 2014.
- Jitesh Ubrani, Research Analyst, Worldwide Quarterly Tablet Tracker@IDC.

Apple仍舊保持龍頭地位，然增長力道已大幅落後市場與其它對手，拱手讓出王座，指日可待。



While the quarter represented Apple's most successful on record, its year-over-year growth of 13.5% was well below the industry average.