很懷疑所謂的看過英文版....
引用:
....Many athletes use headphones to help keep focused before competitions and several have been photographed wearing the Beats by Dr. Dre brand.
The reason for their popularity? British Olympic officials say batches were shipped to hotels outside London where Team GB athletes were staying.
...
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為何這麼多Dr. Rre？
官方說，有人送了一批貨到英國隊下榻的各處旅館。
而且原文第一句就用了 "guerrilla marketing" 來形容這種情形...