看到台灣把Minute Maid包裝的很高檔真是令人傻眼.....
美國這裡果汁分兩種 " NOT from concentrate "跟 " from concentrate"
圖示
http://www.floridasnatural.com/juices.php
喝起來當然有差....所以要喝"真的"OJ只要看包裝上有 " NOT from concentrate"
就對了...
因為單價較高..自然可選擇的品牌不多....市面上領導品牌就是Tropicana純品康納跟Florida's Natural.......大約兩瓶USD5元
在美國東岸純品康納囊括過半市佔....Coca-Cola用Minute Maid對上純品康納可說完全不是對手...所以Coca-Cola開發了新產品" Simply Orange"來搶這塊high-end市場...還把瓶身捨棄紙製包裝改用透明瓶身讓大家可以"看透"內容...為避免大家把Simply Orange跟minute Maid有所關連.....瓶裝上完全看不到coca-Cola字樣..僅在標簽上很小字的註明一下
看圖
http://en.wikipedia.org/wiki/Simply_Orange
從文中說明 "The Simply Orange brand is a product of the Minute Maid division of The Coca-Cola Company and was launched in 2001. Unlike Minute Maid orange juice products, the Simply Orange brand does not publicize the fact that it is a Coca-Cola owned product. There is little mention of Coca-Cola on the Simply Orange website."就知道Minute Maid是濃縮還原果汁的形象多深植人心...讓可口可樂都不敢"認"它....
這次換純品康納大量流失市佔率....所以也改了一樣的透明瓶身應敵...然後改名" Tropicina PURE"....
看圖
http://www.tropicana.com/#ourproducts
不過市面最高檔的果汁大概是以下連結這款吧...學校餐廳賣一罐USD 5元...卻小罐很多
http://www.nakedjuice.com/#Homepage
小弟以上各牌都買過...個人最喜歡Simply Orange....