作者天屎~加百列

Reference寫在上面囉...
；更精確的說應該是"電腦零組件"
大部分的個人電腦零組件，以公司來說也都是以"耗材"來採購的...XD
跟腳踏車這種東西比較起來，
對大部分的人來說電腦的消費週期的確是較短的...
在A THEORY of BUYER BEHAVIOR中有提到這是因個人"消費週期"而異...
不是因這東西多久會消耗完而異...

"During his life cycle, the buyer establishes purchase cycles for various products which determine how often he will buy a given product. For some products, this cycle is very lengthy, as for example in buying durable appliences, and, therefore, he buys the product quite infrequently."
後面還有一堆...有興趣自己找來看吧...

ya教授講的東西不會被歸類到"Marketing Classics"裡面吧...
也許小弟解讀有誤...請...