I had compared L2335 and the 23" Apple before purchasing.
They use the exact same panel by LG-Phillips but the dif. is that 23" apple has only DVI input while 2335 has component/dvi/svideo.. etc.
You can eventually use the 2335 as HTPC display while 23" apple cannot. The apple isn't anything else than a eyetoy in your room.
The 2335 still catches a lot of attention while having more options.
Just my 0.02