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DanFang
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加入日期: Aug 2000
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Originally posted by DanFang
剛在雜誌上讀到一則新聞由哈佛大學商學院及北卡大學共同研究的調查報告表示P2P可能不但沒有傷害唱片銷售反而還增長了唱片銷量.
CPU六月號, 第12頁

Is File Swapping Piracy or Promotion?

Take that, RIAA! In the most methodoligically rigorous tracking study to date of actual online file-swapping patterns and sales of specific music CDs, two university researchers say that, at best, P2P networks account for a very small fraction of the music industry's sharp decline. By tracking and comparing heavily downloaded songs with their retail sales, researchers at Harvard Business School and University of North Carolina found that in the case of CDs that sold over 600,000 units, P2P activity actually may help retail performance by selling an additional CD for every 150 downloads of one of its songs. Professor Felix Oberholzer-Gee (Harvard) and Koleman Strumpf (UNC) concluded that in the worst case scenario, file swapping accounted for lost of sales of only 2 million CDs in 2002, while as a whole, the industry sold 139 million fewer CDs between 2000 and 2002.

附錄: Koleman Strumpf 教授專訪, 55分鐘 Real Audio.
http://partners.real.com/phil_leigh...detect_real=yes


再別的網站看到IFPI已做出回應:
1. 質疑其公正性: 這份報告結論與其他類似報告有明顯出入. (因為其他報告的贊助者好像都是IFPI... )
2. 兩位教授似乎誤以每年第四季銷量來估計全年銷量卻忽略了銷量的季節性問題.
3. IFPI的官方調查多是以五大國市場綜合銷量評估, 兩位教授卻只著眼於美國市場有失公正性與全面性.
     
      
舊 2004-06-13, 11:42 AM #31
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