Bose 將關閉其在 北美, 歐洲, 日本 和 澳州所有的專賣店
 

Bose 將關閉其在 北美, 歐洲, 日本 和 澳州所有的專賣店. 這些市場將只剩下電子商店. 其它地區的 130 個專賣據點將不受影響.

Bose 官方宣告:

Given the dramatic shift to online shopping in specific markets, Bose plans to close its remaining 119 retail stores across North America, Europe, Japan and Australia over the next several months. In other parts of the world, Bose stores will remain open, including approximately 130 stores located in Greater China and the United Arab Emirates; and additional stores in India, Southeast Asia, and South Korea.

In 1993, Bose opened its first store in the United States to provide personal, private demonstrations for Wave music systems and Lifestyle home theater systems. As smartphones changed the industry, the company's focus turned to mobile, Bluetooth, and Wi-Fi solutions. Today, Bose noise-cancelling headphones, truly wireless sport earbuds, portable speakers, and smart speakers are increasingly purchased through e-commerce, including Bose.com; and Bose is a larger multi-national company, with a localized mix of channels tailored for a country or region.

"Originally, our retail stores gave people a way to experience, test, and talk to us about multi-component, CD and DVD-based home entertainment systems," said Colette Burke, vice president of Global Sales, Bose Corporation. "At the time, it was a radical idea, but we focused on what our customers needed, and where they needed it - and we're doing the same thing now. It's still difficult, because the decision impacts some of our amazing store teams who make us proud every day. They take care of every person who walks through our doors - whether that's helping with a problem, giving expert advice, or just letting someone take a break and listen to great music. Over the years, they've set the standard for customer service. And everyone at Bose is grateful."

Bose will be offering outplacement assistance and severance to affected employees. Additional details, including the number of employees affected, will remain private.

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西平, 你怎麼看?

BOSE 現在感覺都是賣名氣的
實體專賣商店的出售率應該很差, 但是會造成大量現金流出

現在smart speaker大戰也是問題, 大多數的使用者只要有聲音就好, 然後跑去選擇Amazon Echo或是Google音箱
比較計較音質的使用者, 可能會選擇音效處理很強的Sonos

老實說, Bose在這兩方面都沒有競爭力
收掉也是必然

更別說還有每年都改款的Yamaha sound bar在打價格戰 (150USD就有YAS109, 附贈Alexa)
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Bose的智慧音箱音質也是頗爛..... 不過我應該是放錯重點了, 不應該和智慧音箱計較音質XD

要音質好, 比較便宜的方案可能是訂做迷宮式音箱搭配全音域單體和小功率AB類擴大機

BOSE應該是品牌音響中，最常用中低音迷宮音箱與小型全音域單體的廠商了 :rolleyes:

為何我講中低音，因為我曾試著把全音域喇叭拔掉，結果中低音喇叭還是發出絕大多數的聲音 :laugh:

我稍微談一下 Bose 在北美的銷售模式好了.

Bose 專賣店展示了幾乎是所有 Bose 的機種, 像是 Apple Store 的做法.
我認為最有趣的是他的示範廳. 展示時當然就是先放一段音樂/影片, 然後顯現撥放這段 音樂/影片 的喇叭/重低音 是多麼的迷你...
看到這裡, 示範廳的觀眾下巴都掉下來了... :eek:

這種專賣店以後看不到了.

另外, 在其他通路, Bose 還是有特定商品展示. 像在 Best Buy, 和 Costco. 當然銷售就是該通路員工負責.

但是價位.....沒有競爭力
品質也不是頂尖

這年頭很難混阿

家裡有兩套入門的
只能說那個價位和品質
收到是一件理所當然的事情
音響要嘛走cp值，要嘛走頂級
bose兩個都沒有

他們有兩樣設計是業界最頂尖的

1: 耳機的舒適性
這個特別體現在航空耳機上
他們的QC35 到了現在我個人認為還是相當的舒適
不會壓迫到耳殼 也沒有過度夾頭的問題

2: 抗噪音
這個技術除了應用在它們的耳機上
也被應用在 R35 GT-R 上面 (不過老實說 用在這台車上面哪裡怪怪的

只有soundlink, QC2.
BOSE獨樹一格劍走偏鋒的產品有別於一般HIFI正規練法
魔教遭受正派人士圍剿再正常不過了 :laugh: